ALEX KANOS

STREET ART MURALS

ALEX KANOS

STREET ART MURALS

a Street Art Mural painted by Alex Kanos in Acacias Geneva

How does it work hiring me

Working with me is a structured process designed to translate an idea into a finished visual project, whether it is a large-scale mural, a visual identity, or a graphic design commission. The workflow is intentionally clear to ensure that the artistic intention, the technical constraints and the client’s expectations align at every stage.

My practice combines mural painting, illustration and graphic design. Because of this hybrid approach, each project is treated individually, with a process adapted to the scale, location and purpose of the work.

Initial Contact and Project Brief

The first step is the initial contact. This can be done through the contact form on the website, where the essential information about the project is collected.

At this stage, the goal is not to provide a fully developed concept, but to define the framework of the request. This includes the type of project (mural, illustration, branding, graphic design), the intended location, the surface or format, and the general intention behind the commission.

For mural projects, additional information such as architectural context, wall dimensions, lighting conditions and visibility is particularly important. For graphic design work, references, objectives and intended audience help define the direction of the project.

The more structured the initial brief is, the more precise the creative direction can become in the following stages.

Proposal, Quote and Contract

After reviewing the project brief, I prepare a detailed proposal. This document defines the scope of work, the creative direction, the estimated timeline and the production conditions.

The quote is based on several factors, including the complexity of the artwork, the surface size for murals, the level of detail required, and the technical constraints of the location or medium.

Once the proposal is validated, a contract is established. This contract formalises the collaboration and defines the responsibilities of each party, including payment terms, deadlines and project scope.

A deposit is required at this stage to secure the production schedule and initiate the project. This ensures that the planning phase and material preparation can begin under proper conditions.

Concept Development

Once the administrative and contractual aspects are confirmed, the project enters the concept development phase.

This is where the visual direction is created. Depending on the project, this may include sketches, digital mock-ups, visual simulations or compositional studies. For mural projects, the artwork is often integrated into photographs of the actual site to provide a realistic projection of the final result.

This stage is essential because it allows the project to be refined before any physical execution begins. It ensures that composition, colours, visual rhythm and thematic direction are aligned with the initial intention.

Feedback and adjustments are part of this phase. The objective is to validate a final concept that will serve as a precise guide for production.

a Street Art Mural painted by Alex Kanos in Acacias Geneva
Production and Execution

After validation of the concept, the project moves into the production phase.

For murals, this involves the physical execution of the artwork on site. The painting process follows the approved concept as closely as possible while allowing for technical adaptation depending on the surface conditions, weather, lighting or architectural constraints.

For graphic design projects, this phase involves the finalisation of layouts, compositions, illustrations or visual identities depending on the nature of the commission.

Throughout execution, attention is given to maintaining coherence between the original concept and the final result. The goal is not only technical accuracy but also visual impact and integration into the environment.

This stage is often the most visible part of the process, but it is always supported by the earlier phases of preparation and conceptualisation.

Final Delivery and Payment

Once the artwork or design is completed, a final review is carried out. This step ensures that the final result corresponds to the validated concept and meets the expectations defined in the proposal phase.

For mural projects, this may include a final on-site validation. For graphic design, this typically involves delivery of final files in the required formats.

After approval, the final payment is completed. Once the project is fully delivered and settled, the work is officially finalised and can be integrated into its intended context.

Depending on the project type, documentation such as photographs or video may also be produced to archive and present the final result.

Final Notes

This structured process is designed to ensure clarity, efficiency and creative alignment from the first contact to the final execution. Each project is unique, but the workflow remains consistent in order to guarantee a professional and controlled production environment.

My work covers both mural painting and graphic design, allowing for a wide range of collaborations, from public art interventions to visual identity development.

Frequently Asked Questions

What types of projects do you accept?
Mural painting, illustration, visual identity and graphic design projects.

How do I start a project with you?
By submitting a detailed request through the contact form on the website.

Do you work internationally?
Yes, projects can be developed in different countries depending on logistics and feasibility.

Do you provide sketches before starting a mural?
Yes, visual mock-ups and concept development are part of the process.

How is pricing determined?
Pricing depends on scale, complexity, location and technical constraints of the project.

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