GRAPHIC DESIGN ST-GERMAIN 2018 | Street Art Identity

“DANS & SUR les Murs” Graphic Poster for a Street Art event

I had the honor of designing the visual communication for the street art event in Saint-Germain. My design is a unique composition featuring symbolic elements of the city, bringing together key figures and landmarks such as Louis XIV, Claude Debussy, the Château de Saint-Germain, and the iconic grey heron.

These elements come together to reflect the city’s rich history and its connection to culture and nature. This visual identity was created to capture the spirit of Saint-Germain while celebrating its heritage through contemporary street art. The artwork is used across both print and digital platforms, creating a cohesive image for the event.

I’m proud to have contributed to this meaningful project that merges art, history, and culture in such an iconic location. Few years later in 2023 i had chance to make a new poster for this event you can see it here!

This graphic design project for Saint-Germain-en-Laye is built around the idea of translating a city’s identity into a contemporary visual language. Rather than producing a simple event poster, the goal was to construct a layered composition that reflects both historical heritage and modern urban culture.

Saint-Germain-en-Laye is a city strongly marked by its royal and cultural history. Figures such as Louis XIV and Claude Debussy represent different dimensions of this heritage, from political power to musical legacy. Integrating these references into a contemporary street art-inspired composition allows a dialogue between past and present.

The Château de Saint-Germain acts as a central architectural reference. Its presence in the composition anchors the visual identity in a recognizable landmark while also reinforcing the historical depth of the city. It becomes a structural element within the graphic layout, similar to how walls function in graffiti compositions.

The inclusion of the grey heron introduces a natural and symbolic dimension. It connects the urban environment with the surrounding ecosystems, suggesting a balance between culture, history and nature. This duality is a recurring principle in many of my works, where organic and constructed elements coexist within the same visual system.

The design process combines illustration, graphic composition and graffiti-inspired visual language. This hybrid approach allows the creation of a dynamic identity that reflects the energy of street art while maintaining readability across print and digital media.

Urban graphic design projects such as this one require a balance between storytelling and functionality. The image must communicate clearly at different scales while also carrying symbolic depth. Each element is selected not only for its visual impact but also for its cultural significance.

The collaboration with Saint-Germain-en-Laye and Osaro Agency provided a framework for exploring how public art events can be represented visually before they even take place. The poster becomes both an announcement and a conceptual interpretation of the event itself.

Street art aesthetics play an important role in this visual identity. The use of layered composition, dynamic structure and contrasting elements reflects the visual grammar of graffiti while adapting it to a more editorial format.

This project also connects to a broader body of work focused on urban identity, public space and cultural memory. Across different cities and collaborations, the same approach is used: translating complex environments into visual narratives that combine history, architecture and contemporary expression.

Ultimately, the Saint-Germain-en-Laye graphic design project demonstrates how visual communication can go beyond information to become a form of cultural interpretation. It reflects the identity of a city while engaging with the visual language of contemporary street art.