BELHOPSESSION 2014 Villiers-le-Bel | Powerful Visual Communication

BelHopSession 2014 – Street Art Project in Villiers-le-Bel

BelHopSession 2014 is a street art and cultural communication project realized in Villiers-le-Bel, France. For this initiative, I was invited to develop the visual identity and communication elements of the event, working in close collaboration with the local cultural and municipal teams, i also made it several time in the past, in 2011 2012 2013.

The project was part of a broader effort by the city of Villiers-le-Bel to support urban culture and street art practices within public space. The aim was to create a visual language capable of reflecting the energy of graffiti culture while remaining accessible to a wide audience within a municipal and institutional context.

My role included the creation of the graphic identity of the event, integrating print and digital communication materials. The objective was to design a coherent system that could be used across multiple supports while maintaining a strong visual impact rooted in urban culture aesthetics.

The visual approach drew from graffiti language, typography influenced by street art, and dynamic composition structures commonly found in urban visual environments. The goal was not to simply illustrate the event, but to translate its energy into a structured communication system.

Villiers-le-Bel is a city located in the northern suburbs of Paris, a context that plays an important role in understanding the project. The territory is closely connected to social, cultural and urban transformation processes, where public art and cultural initiatives often serve as tools for dialogue and expression.

BelHopSession positioned itself within this dynamic by inviting artistic interventions and creating visibility for street art practices in a structured cultural framework. The visual identity needed to reflect both institutional clarity and artistic freedom.

The communication system designed for the project aimed to balance these two dimensions. On one side, clarity and readability for public communication. On the other, expressive visual elements inspired by graffiti and contemporary urban art.

This type of project highlights the evolving relationship between street art and institutions. Once considered purely underground, graffiti and urban art are now increasingly integrated into cultural programming, festivals and municipal initiatives.

BelHopSession is part of this evolution, where visual communication becomes a bridge between artists, institutions and the public. The graphic identity plays a key role in shaping how the event is perceived and understood.

Beyond its visual dimension, the project also reflects the importance of collaboration between artists and local authorities. The support of the Villiers-le-Bel City Hall and its cultural teams was essential in enabling the realization of the event and its communication tools.

This project also contributes to a broader body of work focused on urban culture, graphic design and street art communication. It connects with other projects involving festivals, murals and institutional collaborations where visual identity becomes an extension of artistic practice.

Bel’Hop Sessions 2014 remains an example of how graphic design can operate within public space culture, translating artistic energy into accessible communication while preserving its visual intensity.

Thanks to Delphine & Oriane as well as the entire team of the Villiers-le-Bel City Hall for the warm welcome.